Public Education Department (PED) endeavors to carry out activities that are demand driven and in line with theories of change.

• ACB Communication StrategyThe PED uses this Strategy when planning its activities. This aims at establishing a systematic way of communicating its messages to the public. It was developed by the Department in 2007 with the help of a consultant from Cassals and Associates and is reviewed every three years. It has target audiences and methodologies to be used in order to make the civic education activities demand driven. It has a tool for continuous monitoring and evaluation at the end of every 3 years.
• Theories of change There is a general consensus that anti-corruption interventions should be tailored to the local context if they are to bring about behavioral change. As such the approach that PED is taking is ensuring that impact is felt by the target group, consequently causing action. The process is moving from awareness activities to citizen engagement on issues affecting them.